Reichert, Inc. today unveils a new brand name and redesigned visual identity – Reichert Technologies. With a history of over 150 years, Reichert has evolved from a traditional lane and optical product company into a global leader in the innovation, design and manufacture of technologically advanced screening and diagnostic instruments for ophthalmologists, optometrists, and opticians. To further define its position in the marketplace and exemplify a refocused vision for better serving customers.